Fred Perry Laurel Wreath
Fred Perry the brand was born in the late 1940's after Perry was approached by Tibby Wegner, an Austrian footballer who invented an antiperspirant device worn around the wrist. Fred Perry made a few changes and invented the sweatband.
Wegner's next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success.
Fred Perry is now the first port in polo shirt and formal sportwear. The brand is now synonymous with a wholehost of subcultures with timeless pieces like the M12 twin tipped polo shirt.
Autumn Winter Laurel Wreath collection sees a mix of vibrant polo shirts with understated knitwear.
