New Womenswear for 2010 Jan 12

The turn of the year brings new womenswear collections to Eleven in the shape of Aquascutum, By Malene Birger and To Be Adored.
See below for a little info on the new brands.

Aquascutum - Since launching in 1851, British fashion house Aquascutum established itself as the label for classic trench coats and sophisticated tailoring. Since dynamic design duo Michael Herz and Graeme Fidler joined in 2005, the label has transformed into a mix of classic heritage spliced with thoroughly modern elements.

SS10 sees the classics return with a hint of vibrancy in the way of bright pink trench coats and quilted jackets.

By Malene Birger - Award-winning Danish designer Malene Birger (formerly of Day Birger et Mikkelsen) started her eponymous line in 2003. Taking inspiration from the classic style of the '50s and '60s and features an excellent use of colour and high quality fabrics.
A brand concerned with beauty on every level, By Malene Birger benefits from incredible attention to detail while never losing sight of the fact that each piece must perform for our day-to-day lives.

SS10 sees an array of chalky pastels mixed with jewel brights on silk chiffon and thick cottons. This season you'll be lusting over the relaxed tailored theme running throughout the collection, which sees structured jackets and loose hareem pants unite. The dresses are elegant and effortless styled with statement jewellery and sexy knitwear.

To Be Adored (TBA) - Their signature look is understated, elegant, feminine, and modern. Each piece in the collection is made from high quality fabrics with a luxurious finish. SS10 sees an array of girly silk dresses perfect for summer parties and weddings.

Brand new Paul Smith is now available in store and online very soon I promise x